Although it may sound counterintuitive, websites should be more attractive to search engines than they are to viewers. People are using search engines billions of times per day to find things they need, including products, services, and information. Once they have entered the keywords of what they’re looking for, the search engine spits out thousands of results. As nobody wants to go through all the results, your aim should be for your business to appear on Google’s first page. Studies clearly indicate that 90% of Google searchers never move past the first page. If your website is not on the very first page, and ideally towards the top, chances are people will never discover it via searching.
Search Engine Optimization (SEO) is a method employed to optimize websites so they appear as high as possible on search engines’ result pages, if possible, in the top spot. Websites that have been optimized normally rank better and this will lead to an increased number of hits. More people visiting your site will turn into improved chances that consumers will become aware of you and visit, often before they even know that your competitors exist. SEO has developed over tens of years, and the techniques used have also improved. It takes lots of time to become really effective with SEO strategies and you can’t expect to achieve the results you want overnight. If you are willing to spend the time needed, we can help you in improving your ROI.