Equinox Broadcasting’ native advertising embeds your ads in trusted content. That is due to native ads normally being placed inside news articles with headings such as “suggested content”. This is different than social ads which are shown in your normal feed.
The Interactive Advertising Bureau classifies native ads into various categories including Product ads, App Install ads, Story Ads, and Video Ads. Display ads are normally shown separately from relevant content, but native ads are placed within the content. This leads to a bigger chance of them being clicked.