Video preroll ads are a type of digital advertising that are becoming increasingly popular. Equinox Broadcasting knows how important it is to stay on top of the latest digital trends, and preroll ads are definitely worth exploring!
When you run video preroll ads, your commervial plays before a user can view their desired content on a streaming platform. It is typically 15, 30, or 60 seconds in length and can be static, animated, or interactive. Some of the more popular and effective platforms for preroll ads are YouTube, Hulu, Twitch, and Vevo.
Benefits of Video Preroll Ads
Video preroll advertising can be a highly effective tool for your business. For starters, it is an effective way to reach a wide range of potential customers as the ads are played before streaming content. Additionally, preroll ads are cost–effective and can be targeted to a specific audience, allowing for more precise ad placement.
We offer several video advertising options to businesses, including video preroll, OTT, and CTV. Preroll ads are shown on streaming websites such as YouTube or Hulu. OTT/CTV ads, on the other hand, are ads that appear as part of streaming content, such as during a movie or TV show. OTT ads are typically longer than preroll ads, but cost more. We offer both, as they each offer powerful features. The lower cost of preroll makes it a great choice for any business which wants to start with video advertising.