Equinox Broadcasting can help you to serve video ads to thousands of streaming viewers. Using antennas, satellites, and cable for viewing videos has been relegated to the past. Nowadays, viewers watch the streaming content of their choice by using Connected TV devices (CTV). A wide range of these types of devices is available, including game consoles, Roku devices, smart TV, and Blu Ray players that are connected to the internet. Over 50% of streaming content is watched on linear TV. Everybody loves watching their favorite shows whenever they’re in the mood.
The content viewed on CTV devices is known as Over The Top content. This content (OTT) can be viewed on ANY device, providing it has an internet connection, including CTV, smartphones, tablets, and computers.