Most companies would find it extremely useful if they could reach out to specific events’ attendees. If this sounds like it may help you, Event Geo-Fencing is the tool to use! We can target a venue like an arena or convention center using our cutting-edge technology. We then take this data and create a list of each individual who attended a specific event, and use these as advertising audiences to send your ads to! Although we use similar technology to that which is utilized for mobile geo-conquesting, the big difference is that we build an audience of everyone attending an event as it happens, rather than building it over time. When this is done correctly, these audiences very often convert at higher rates than usual!
Companies supplying products or services to the medical industry can for example easily reach out to all medical professionals that have attended a specific convention. Attendees at big concerts can also be captured and used for an advertising campaign by for example music store owners. This technology also works very well for B2B advertising by using it to identify all individuals who have been to a specific industry event!