At Equinox Broadcasting, we can build you a custom target audience list by looking at people’s home addresses. This is extremely useful if you would like to create a new list with the aim of marketing to that list based on where people live. This type of list can also be used to serve digital ads to your existing customers living in specific areas.
Serve Ads to People Based on Where They Live
In the past, you could only connect with people at specific addresses by using the postal service. Something like coupons would only reach specified neighborhoods if you used physical mail.
Things have changed dramatically!
Equinox Broadcasting can now help you use addressable geo-fencing! We use addressable geo-fencing to help you connect with any individual digitally simply and easily. This process is amazingly straightforward to use! All you have to do is provide us with a file (such as a Google doc or spreadsheet) that contains a list of the addresses of the customers you want to target. We’ll then use this list to send any ads you want directly to their devices. This will happen whether they’re at home or not!
If a customer list is not readily available, no problem! We can easily create a new targeted list for you that is based on the zip codes, streets, or neighborhoods that you give us. Your digital ads will be served to every home in the area specified. We are also able to map out an area you would like to target by combining our geo-conquesting advertising and addressable geo-fencing technology.