At Equinox Broadcasting, we can build you a custom target audience list by looking at people’s home addresses. This is extremely useful if you would like to create a new list with the aim of marketing to that list based on where people live. This type of list can also be used to serve digital ads to your existing customers living in specific areas.

Serve Ads to People Based on Where They Live

In the past, you could only connect with people at specific addresses by using the postal service. Something like coupons would only reach specified neighborhoods if you used physical mail.

Things have changed dramatically!

Equinox Broadcasting can now help you use addressable geo-fencing! We use addressable geo-fencing to help you connect with any individual digitally simply and easily. This process is amazingly straightforward to use! All you have to do is provide us with a file (such as a Google doc or spreadsheet) that contains a list of the addresses of the customers you want to target. We’ll then use this list to send any ads you want directly to their devices. This will happen whether they’re at home or not!

If a customer list is not readily available, no problem! We can easily create a new targeted list for you that is based on the zip codes, streets, or neighborhoods that you give us. Your digital ads will be served to every home in the area specified. We are also able to map out an area you would like to target by combining our geo-conquesting advertising and addressable geo-fencing technology.

Why Addressable?

  • Extreme accuracy due to GPS data being used
  • As many as a million addresses included in your campaign
  • Much better performance than what can be achieved by IP address based campaigns
  • Foot traffic attribution is included
  • Cross-device advertising means we’re not limited to only home devices
  • Personalized creatives give local appeal
  • Keep sending to people for as long as 30 days after they’ve been to your business

Our Process

Advantages of Addressable Geo-Fencing

You export your contacts from your CRM. Or we build an address list from our 1st party location and demographic data.
Addresses are matches using the county plat lines for exact boundaries around the property
We geo-fence every addresses that we found a match for. Then we choose whether to apply cross-device matching for household computers and CTV devices (depending on your campaign needs)
Our data updates every day to capture mobile devices of anyone who enters the address (house guests, customers, travelers etc)

Where Can Addressable Geo-Fencing Work For You?

Local fundraising efforts and charities
Political parties, local issue advocates, and politicians
Doctors, dentists, and other healthcare professionals including vets
Fast food outlets offering takeouts and deliveries
Real estate brokers and agents
Auto dealers and automotive service providers
Home services providers like landscapers and utilities
Direct postcard and catalog mailings
Providers of financial services and local banks
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It’s Time Your Business Took Advantage Of The Most Precise Advertising Tactic Ever Devised