An excellent tool for businesses based at specific locations is local search. If your business is run from brick-and-mortar premises you have a great opportunity to rise in the search rankings! Unfortunately, many businesses damage their search rankings without them even knowing it. Most people don’t realize that Google and other search engines, look for business citations in online directories. This results in companies with numerous references to them being viewed as really operating, making them more relevant for search results.
If any of your details (e.g. a phone number) is listed incorrectly in online directories, this will mean your business citations are not accurate! This presents a risk in that potential customers might come across this information but won’t know how to get in touch. Your ranking with the directories will also go down.